José Luís Tavares Pires Dias dos Reis. Completed the PhD in Technologies and Information Systems in 2012 by Universidade do Minho, Master in Informatics in 2000 by Universidade Portucalense Infante Dom Henrique and Degree in Informatics – Applied Mathematics in 1988 by Universidade Portucalense Infante Dom Henrique. Specialist professor in Management and Administration, since 2011. Is Assistant Professor in the University of Maia, where he is director of the Director of the Department of Business Administration and coordinator of the master’s degree in Digital Transformation. Invited Adjunct Teacher in Polytechnic Institute of Porto Superior Institute of Accounting and Administration of Porto. Integrated Researcher at LIACC – Laboratory of Artificial Intelligence and Computer Science, and Collaborating member of the Center for Organizational and Social Studies of the Polytechnic of Porto (CEOS.PP). Published 11 articles in journals. Has 21 section(s) of books and 7 book(s). Supervised 28 MSc dissertation(s). Supervised 1 work(s) of course completion of LSc/BSc. Participates and/or participated as Researcher in 5 project(s). Works in the area(s) of Technologies and Information Systems with emphasis on Computer Sciences, Information Sciences and Economics and Business. In their professional activities interacted with 58 collaborator(s) co-authorship of scientific papers. In his curriculum Ciência Vitae the most frequent terms in the context of scientific, technological and artistic-cultural output are: Personalization; Architecture; Metrics; Information Systems; Marketing; Information Technologies and Artificial Intelligence.